To be the benchmark insurer because of our respect for all of our stakeholder groups, particularly our customers, employees and suppliers. To be at the forefront of innovation in the insurance sector and to promote values associated with road safety, home safety, health, the environment and sustainability.
To provide our direct response expertise and make it available to our customers, employees, shareholders, suppliers and, therefore, society as a whole, generating wealth, safety and a more responsible and sustainable environment for people.
Promote a sustainable commercial offer that responds to customer needs and new market opportunities linked to sustainability.
Promote the well-being of people and raise awareness of sustainability in the work environment.
Position Línea Directa as a reference value among the investment community for its commitment to sustainability. Incorporate ESG criteria into the Group's investment decisions.
Strengthen the link between the brand and the sustainability attribute among all the organization's interest groups.
Strengthen the Group's social contribution through its Foundation, strategic alliances and internal programs. Define a roadmap for decarbonization.
Position the Línea Directa Group as the benchmark insurer in ESG matters among its stakeholders.