History
The milestones and early days of Línea Directa Aseguradora, as told by the CEOS
The company's three CEOs in its first 25 years of activity -Gonzalo de La Hoz, María Dolores Dancausa and Miguel Angel Merino- look at the past, present and future of a project that began as a small start-up and that today has more than 3.3 million customers.
'Línea Directa Aseguradora: 25 Years of Impact' report
The arrival of Línea Directa Aseguradora on the scene back in 1995, with a direct business model, revolutionised the insurance business in Spain. You can read about it in the 'Línea Directa Aseguradora: 25 years of impact' report. Over those 25 years, the company has contributed decisively to modernising and energising the Spanish insurance market and has generated wealth for society as a whole by creating jobs and paying taxes and benefits to customers.
![25 aniversario](/documents/652707/655816/consejeros-delegados-linea-directa-aseguradora.jpg/ad0e94bb-1d43-97c2-a109-2127e6dbe63e?t=1614081478283)
The company's success as told by the three CEOs
The company's three CEOs in its first 25 years of activity -Gonzalo de La Hoz, María Dolores Dancausa and Miguel Angel Merino- look at the past, present and future of a project that began as a small start-up and that today has more than 3.3 million customers.
![25 aniversario](/documents/652707/655816/sorte-coche-25-aniversario-linea-directa-aseguradora.jpg/a09f0a24-895b-deac-06a9-e263f3aaf67b?t=1614081544148)
A free car to celebrate the company's 25th birthday
Línea Directa Aseguradora decided to celebrate its 25th birthday by giving away a Nissan Juke 2019 Acenta to one of its 415,000+ social media followers. The car was delivered to the winner with fully-paid taxes and Línea Directa Aseguradora comprehensive insurance with excess free for the first year.