History

'Línea Directa Aseguradora: 25 Years of Impact' report

The arrival of Línea Directa Aseguradora on the scene back in 1995, with a direct business model, revolutionised the insurance business in Spain. You can read about it in the 'Línea Directa Aseguradora: 25 years of impact' report. Over those 25 years, the company has contributed decisively to modernising and energising the Spanish insurance market and has generated wealth for society as a whole by creating jobs and paying taxes and benefits to customers.

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25 aniversario

The company's success as told by the three CEOs

The company's three CEOs in its first 25 years of activity -Gonzalo de La Hoz, María Dolores Dancausa and Miguel Angel Merino- look at the past, present and future of a project that began as a small start-up and that today has more than 3.3 million customers.

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25 aniversario

A free car to celebrate the company's 25th birthday

Línea Directa Aseguradora decided to celebrate its 25th birthday by giving away a Nissan Juke 2019 Acenta to one of its 415,000+ social media followers. The car was delivered to the winner with fully-paid taxes and Línea Directa Aseguradora comprehensive insurance with excess free for the first year.

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