Our brands

Línea Directa Aseguradora has a multi-brand strategy that aims to adapt to the needs of each type of customer, developing specific communication approaches for its advertising and corporate communications.

In addition to the Línea Directa brand, which is regarded as one of the most recognisable in Spain because of its considerable advertising investment and sustainability policies, it also offers: Penelope Seguros, insurance designed by women; Aprecio, a brand specialising in the two-wheeled world; and Vivaz Seguros, the Group's health insurance brand.