Social Dimension

Línea Directa, aware of its direct impact as an insurer, as an employer and as a social actor, is a responsible company that is involved in the communities in which it operates and is committed to the progress of society.

The Group promotes a fair society, responds to the values of Equality, Diversity, Safety and Disability and incorporates Human Rights in its activity and its relationship with its stakeholders.

One of the main contributions of the company in social matters is channelled through the Línea Directa Foundation and its actions to promote road safety. In addition, the company promotes the social commitment of its employees through corporate volunteering in collaboration with various foundations, associations and NGOs.

In this dimension, the following areas of action stand out:

Promoting the social strategy

The company promotes its social strategy through strategic alliances, internal programmes and the Línea Directa Foundation, focusing on Road Safety, social exclusion and the diffusion of healthy lifestyle habits.

Talent development

Línea Directa implements best practices in terms of attraction, loyalty, wellbeing, diversity, safety and health in the workplace.

Digitalisation and innovation

The company promotes digitalisation and product innovation as a way of responding to the specific needs of groups of people.