The company sells car, motorbike, company fleet and home insurance under the Línea Directa brand. Línea Directa is one of the most recognisable brands for consumers, due to its powerful advertising communication. It is one of the largest Spanish advertisers in terms of investment, with a communication strategy based on visibility, reputation and sustainability.
Línea Directa is the leading brand for advertising recall in the insurance sector, according to the main market tracking companies. The wide range of attributes associated with it include flexibility, innovation and excellent value for money, making its advertising one of the company's main assets.