Línea Directa Aseguradora launches  'Llámalo X' – the first fully comprehensive insurance with car included

• The company is laying the foundations for a completely new category in the car sector with a proposal that represents a paradigm shift in the sector: responding to current mobility needs and to changes in the vehicle industry caused by the current scenario of uncertainty.
• Entitled 'Llámalo X' (Call It X), Línea Directa Aseguradora is launching the first fully comprehensive insurance with car included in the same pack, which includes cover such as a replacement vehicle, roadside assistance, and much more. 
• As for cars, it includes maintenance, servicing, spare parts, the payment of taxes associated with the vehicle and tyre changes.
• For just €249 a month, an unbeatable price on the market, customers of the new product will be able to arrange a fully comprehensive insurance package that includes a new 115 CV Nissan Qashqai 1.5dci with lots of features.
• The product is part of Línea Directa Aseguradora's Comprehensive Mobility Plan, which is committed to providing innovative mobility solutions for the company's customers.

Madrid, 9 September 2020.- The car sector in Spain and worldwide is going through one of the most difficult periods in its history. The paralysis of much of the industry due to COVID-19 has wreaked significant havoc. During the most critical months of the pandemic, the sale of cars to individuals dropped almost 73% compared to the same period the previous year and the manufacture of over 350,000 cars was put on hold in the first half of the year alone.

These negative figures are added to the change the vehicle sector has been experiencing over recent years, where consumers are demanding more environmentally-friendly vehicles from the industry. We are therefore facing an unseen scenario in the field of mobility, with greater awareness of sustainability and new ways of getting around that are competing with traditional vehicles.  

Aware of this reality, Línea Directa Aseguradora has launched 'Llámalo X', a revolutionary product that represents a paradigm shift in the Spanish insurance market. In fact, offers no longer include insurance deals included for new cars, but the other way around, as the insurer has announced that this innovative package will include a Nissan Qashqai with its fully comprehensive insurance policy. 

'Llámalo X' focuses on the value of the insurance and on the customer's needs, in response to the changing mindset of the Spanish consumer, ever more interested in mobility solutions based on technology, innovation and flexibility. A change that economic and regulatory uncertainty, coupled with the crisis generated by COVID-19 and doubts about what the role of cars, and consequently the role of insurance, will be in the future, has accelerated considerably, leading to a collapse in new vehicle sales and the search for new ways of getting around.

The best features at an unbeatable price

The 'Llámalo X' insurance package, partnering with ALD Automotive, a leading company in its sector, stands out for its unique, unbeatable price: €249 a month, 32% cheaper than buying the same new vehicle by itself. The new insurance provides fully comprehensive cover with an excess of €180 and replacement car cover and roadside assistance. With it, the same package includes one of the SUVs in most demand in Spain: a Nissan Qashqai dCi 115 CV E6D with lots of features. The product is valid for three years and, after that, you can renew the policy and, if desired, exchange the vehicle for another one of similar characteristics.  

In addition, 'Llámalo X' allows the customer to forget about things like paying taxes and fees associated with the vehicle, car services, spare parts and maintenance or changing tyres due to wear and tear. Another novelty of the product is its digital nature, as this fully comprehensive insurance will be arranged 100% online, adapting to the current pandemic situation, in an easy, agile, click-through process with an associated telephone hotline provided by the company. 

Francisco Valencia, Línea Directa Aseguradora's Director of Communication and Sustainability thinks that, "'Llámalo X' represents a paradigm shift in the Spanish insurance sector: insurance is no longer included as an extra when you buy a car, but rather our fully comprehensive insurance is the centrepiece of a deal that is going to dynamise the market. In this regard, Línea Directa Aseguradora will continue to ensure the mobility of its customers with solutions based on flexibility, customisation and innovation." 

Línea Directa Aseguradora Mobility Plan

The launch of 'Llámalo X' is part of Línea Directa Aseguradora's Comprehensive Mobility Plan, which includes powerful employee and customer initiatives based on flexibility, digitisation and connectivity. 

The plan, presented in 2018, includes a service that guarantees the mobility of all policyholders beyond replacement vehicle cover, so the company is making more than 1,000 Audi A1s available to all of its customers at its network of garages, a service that lasts for the entire repair period and does not entail any additional cost.

Línea Directa Aseguradora has also been selling its 'Respira Policy' since 2016, the first insurance specially designed for electric cars, with exclusive cover and guarantees that show a firm commitment to non-pollutant mobility. Within its responsible business strategy, the company also has several agreements in place with 'moped-sharing' fleets, through which it insures more than 14,000 electric mopeds for shared use throughout Spain.