Línea Directa gives up to €150 per policy to customers who recommend a friend
- The insurer launches the “Invite a friend” promotion, aimed at all members of Línea Directa’s Por SER benefits program.
- Customers of the company will receive a €30 discount on their insurance for each family member or friend they bring to the company, with the possibility of recommending up to 5 people per policy they hold. This way, they can earn up to €150 per policy.
- Meanwhile, new customers who join Línea Directa through this recommendation will receive a €30 discount on their policies.
- The Por SER Program from Línea Directa, which rewards customer loyalty, offers exclusive benefits such as bonuses on insurance and direct discounts on purchases from more than 30 major brands.
Madrid, November 24, 2025. Línea Directa Aseguradora launches a new commercial initiative to reward customer loyalty and attract new policyholders. As part of the Por SER benefits program, the company has introduced the “Invite a friend” promotion, which will grant €30 to current customers for each family member or friend they recommend, who will also receive €30.
Specifically, each customer who is a member of the company’s loyalty program will receive a €30 discount on the renewal or purchase of new insurance for each person they recommend who takes out a car, motorcycle, or home policy with Línea Directa, up to a maximum of five referrals. This means current policyholders can earn up to €150 per policy.
Likewise, those who join Línea Directa through a recommendation will receive an additional €30 discount on the price of the policy they take out with the company.
This financial incentive for customer referrals adds to the other exclusive benefits available to all the company’s customers as part of its loyalty program.
The program reaches 1 million customers
The Por SER Program from Línea Directa, which rewards policyholder loyalty through exclusive, tangible, and useful benefits, has reached one million customers this November.
The program includes more than 30 leading brands in fashion, sports, travel, leisure, dining, beauty, pharmacy, home, energy, technology, and car and motorcycle services. Policyholders can obtain direct discounts on purchases from these brands or accumulate money toward renewing their insurance or purchasing new policies with Línea Directa.
Additionally, members of the company’s loyalty program have access to free services and special promotions, such as purchasing the new V16 beacon for automobiles—approved and connected to the DGT—at half price. This beacon replaces warning triangles and will be mandatory starting January 1.