Línea Directa achieved a net profit of €43.8 million in the first half of the year, up 72.2%, driven by strong growth in revenue and customers
- Línea Directa Aseguradora recorded a net profit of €43.8 million in the first half of 2025, representing a 72.2% increase compared to the same period last year. This strong performance was driven by significant growth in revenue and customer base, as well as an improvement in the underwriting margin.
- Business growth continues to accelerate. Written premiums rose by 10.8% year-on-year to €558.2 million, supported by solid performance across all business lines.
- The customer portfolio expanded by over 241,000 policyholders, reaching a record of 3.58 million clients (+7.2%).
- Revenue from the Motor insurance line, the company’s core business, grew by 11.0% year-on-year —2.1 percentage points above the industry average— while the number of policyholders increased by 161,000.
- The combined ratio improved by 3.2 percentage points to 92.3%, reflecting lower claims frequency and enhanced operational efficiency.
- Return on average equity (RoAE) rose to 23.0%, and the solvency ratio increased to 193.2%.
Patricia Ayuela, CEO Línea Directa y Carlos Rodríguez, CFO Línea Directa.
Madrid, 23 July 2025.- Línea Directa Aseguradora delivered a strong performance in the first half of 2025, showing significant progress in both business growth and profitability. The company reported consistent improvements in revenue, combined ratio, and net profit.
In the first six months of 2025, Línea Directa posted a net profit of €43.8 million, up 72.2% compared to the same period last year. This result was driven by robust growth in revenue and customer base, as well as a favorable evolution of the underwriting margin.
Written premiums rose by 10.8% to €558.2 million, accelerating the company’s growth trajectory for another consecutive quarter. This growth rate is 4.5 times higher than the 2.4% increase recorded a year earlier.
Revenue growth was broad-based across all business lines, supported by Línea Directa’s strong brand recognition, an increasingly competitive and diversified multi-product offering, enhanced commercial capabilities, and the expansion of digital sales.
As a result, the company’s customer base grew by 7.2%, reaching a record 3.58 million policyholders. Over the past twelve months, Línea Directa added more than 241,000 customers, driven by both new client acquisition and improved retention, while maintaining strict underwriting discipline.
Growth across all business lines
By business line, Motor written premiums rose by 11.0% to €447 million—2.1 percentage points above the industry average of 8.9% as of June, according to ICEA data.
This strong performance in Motor was underpinned by portfolio growth, with over 161,000 new policies added, reaching a record 2.63 million policyholders (+6.6%). In the second quarter alone, the company added 62,000 new Motor policies (+24.4% vs. Q1), and premium income rose by 12.9%.
The Home insurance line also maintained a positive trend, with written premium up 7.5% to €84.5 million and the portfolio growing by 4.3% to 760,000 policies.
In Health, Línea Directa reached 116,000 policyholders and increased premium income by 13.6%, driven by an improved business mix. Comprehensive products such as Full Coverage and Specialist Coverage grew by 13.6% in policyholders and now represent 64% of the Health portfolio (+7.0 p.p.).
Other Products, which include personal mobility insurance, home occupation protection, pet insurance, and multi-risk business insurance, among others, are also continuing to gain traction. Written premiums from these products more than doubled (+103.7%) to €2.1 million, with a total of 77,000 policies.
Solid combined ratio
Profit growth was also supported by a strong improvement in the underwriting margin. The combined ratio stood at 92.3% at the end of June, improving by 3.2 percentage points year-on-year. This was driven by higher premium income, lower claims frequency, and cost containment.
The loss ratio improved by 2.3 p.p. to 71.1%, while the expense ratio decreased by 0.9 p.p. to 21.2%, reflecting ongoing cost control and efficiency gains from digitalization.
By business line, the combined ratio in Motor improved by 3.6 p.p. to 92.0%. In Home, despite adverse weather conditions in H1, it remained stable at 88.9% (+0.1 p.p.), while in Health it improved significantly to 133.7% (-8.5 p.p.).
As a result, the technical insurance result rose sharply to €38.7 million (+79.5%). Investments result also increased by 33.9% to €22.2 million, supported by higher returns from fixed income and equities, as well as the revaluation of investment funds.
High profitability
Línea Directa’s strong performance in H1 2025 led to an 11.6 percentage point increase in return on average equity (RoAE), reaching 23.0%. The solvency ratio also improved to 193.2%, up from 180.2% at the end of Q1.
Patricia Ayuela, CEO of Línea Directa Aseguradora, stated: “The first-half results confirm the upward trend in our key performance indicators. We are delivering strong growth in revenue and customers, while consistently increasing profitability. Our return on equity ranks among the highest in the insurance sector. These are very positive results that reflect the strength of Línea Directa’s business model and the impact of our ongoing transformation, which we are confident will drive further growth and profitability.”
LÍNEA DIRECTA ASEGURADORA
MAIN FIGURES 6M 2025
| Figures (million €) | 6M 2025 | 6M | Var. 25/24 |
| Written premiums | 558.2 | 503.9 | +10.8% |
| Ordinary insurance activities income | 518.9 | 486.6 | +6,6% |
| Technical insurance result | 38.7 | 21.6 | +79.5% |
| Invesments results | 22.2 | 16.6 | +33.9% |
| Profit / (loss) before tax | 58.1 | 34.3 | +69.6% |
| Profit / (loss) after tax | 43.8 | 25.4 | +72.2% |
| Loss ratio | 71.1% | 72.4% | -2,3 p.p. |
| Expense ratio | 21.2% | 22.1% | -0.9 p.p. |
| Combined ratio | 92.3% | 95.5% | -3,2 p.p. |
| Policyholders (million) | 3.579 | 3.338 | +7.2% |