Vision

Vision

To be the benchmark insurer because of our respect for all of our stakeholder groups, particularly our customers, employees and suppliers. To be at the forefront of innovation in the insurance sector and to promote values associated with road safety, home safety, health, the environment and sustainability.

Mision

Mission

To provide our direct response expertise and make it available to our customers, employees, shareholders, suppliers and, therefore, society as a whole, generating wealth, safety and a more responsible and sustainable environment for people.

 

Goals

Technology/Engineering
Positive impact on society and the environment

Promote social and environmental initiatives that strengthen road safety, wellbeing at home and healthy living, alongside volunteering activities. Drive carbon neutrality, sustainable mobility and the circular economy.

Placas solares
Business generation: customer acquisition and loyalty

Promote a sustainable, innovative and digital offering that responds to customer needs. Leverage new market opportunities linked to sustainability.

Health sciences
Talent management and a sustainable culture

 

Attract, develop and retain talent, fostering wellbeing and internal diversity. Integrate sustainability into the corporate culture through training and awareness-raising on ESG criteria.

Marca con reputación ESG
Transparency and sustainable financial management

Consolidate the Group’s position as a sustainable stock market value by applying responsible finance and the European Taxonomy. Strengthen positions in ratings and indices through transparent and verified reporting.

Contribución Social y Medioambiental.
Sustainable transformation and digitalisation (AI)

Promote the use of responsible AI to improve efficiency, service quality and trust. Strengthen AI governance and digital accessibility, supporting this progress with continuous training.

 Top of Mind en Grupos de Interés (Instituciones y sociedad)
Shareholder value creation

Integrate ESG criteria to strengthen business resilience and ensure profitable and sustainable long-term value creation.