Línea Directa launches a new pet insurance policy with a comprehensive veterinary care plan

• The new Pet Insurance with Veterinary Care includes unlimited in-person consultations at veterinary clinics, preventive health check-ups and annual rabies and multivalent vaccinations, among other differentiated coverages.
• With this new policy, the company expands its offering in this segment and responds to an increasingly significant social trend, with an estimated 12 million domestic dogs and cats living in Spain.
• Línea Directa’s new product complements its Essential Pet Insurance and Comprehensive Pet Insurance policies and is supported by an extensive nationwide network of more than 600 veterinary clinics.

Madrid, 6 October 2026. Spain is a nation of pet owners. Nearly 7 million dogs and 5 million domestic cats already live alongside Spanish families, a reality that also brings significant challenges in terms of care and responsibility. Indeed, 42% of pet owners in Spain consider their dog to be a member of the family, while 7% even regard their pet as a child, according to the study “From Pets to ‘Fur Babies’: Spaniards and the New Animal Welfare Law” conducted by Línea Directa Aseguradora.

Línea Directa Aseguradora is expanding its insurance offering with the launch of its new Pet Insurance with Veterinary Care, a product that takes pet protection and wellbeing one step further by incorporating distinctive coverages within the sector at a highly competitive price.

The most comprehensive coverages

Línea Directa’s new product includes key coverages in the pet insurance segment such as third-party liability and legal protection, tele-veterinary services and electronic prescriptions, as well as veterinary assistance and accident-related veterinary expenses. In addition, it features a comprehensive package of premium coverages, including:

• Specialist consultations: diagnostic imaging, cardiology, reproductive medicine, soft tissue surgery, ophthalmology and traumatology.
• Follow-up consultations and wound care reviews.
• Annual preventive oral health check-ups.
• Annual rabies and multivalent vaccinations.
• Post-surgical check-ups and suture removal at the veterinary centre where the procedure was performed.
• Review and recommendation of parasite prevention schedules.
• 24/7 in-person emergency consultations for life-threatening conditions, authorised following a prior telephone veterinary assessment.

To provide these services, Línea Directa offers policyholders access to a network of more than 600 partner veterinary clinics across Spain, ensuring extensive geographic coverage and facilitating access to in-person veterinary care.

Three insurance options tailored to every customer

The launch of the new Pet Insurance with Veterinary Care enhances and completes Línea Directa’s range of insurance solutions for dogs and cats, enabling customers to choose the level of protection that best suits both their needs and those of their pets.

Línea Directa’s pet insurance offering is structured around three plans:

• Essential Pet Insurance, including third-party liability, legal protection, tele-veterinary services and electronic prescriptions, from €39.90 per year.
• Comprehensive Pet Insurance, which adds pet assistance and accident-related veterinary expenses to the Essential package, from €69.90 per year.
• Pet Insurance with Veterinary Care, which includes all the coverages of the previous plan together with a veterinary health and wellness programme for €18.99 per month or €199 per year, including in-person veterinary services.

With operations across Motor, Home, Health and Commercial Multi-risk insurance, as well as its expanded Pet Insurance portfolio, the company aims to provide a comprehensive response to the insurance needs of individuals, self-employed professionals and small businesses. Commenting on the launch, Diego Ferreiro, Commercial Managing Director of Línea Directa, said: “We want to support our customers throughout every stage of their lives, including protecting their pets as valued members of the household. This policy combines prevention and day-to-day pet care, making high-quality, comprehensive veterinary services accessible at a competitive price.”

Cross-media campaign

Under the creative concept “¡Guau!”, Línea Directa has launched a cross-media advertising campaign to raise awareness of its pet insurance offering and highlight one of its key differentiators: the inclusion of veterinary consultations and preventive check-ups. The campaign will run across television, radio, social media, online media and outdoor advertising, with the objective of strengthening Línea Directa’s positioning in the pet insurance market.