Línea Directa Aseguradora approves the payment of a first interim dividend of €18 million

• Additionally, the company will raffle off one year of free mortgage payments—up to €12,000—among all individuals who request an insurance quote from Línea Directa.
• This campaign forms part of the company’s new positioning strategy in the Home insurance segment, which began last April with the renewal of its home insurance portfolio, offering customers comprehensive, flexible, and transparent policies, along with high-quality service at the best price.

Madrid, 18 June 2026. Línea Directa Aseguradora is taking a further step in its positioning and growth strategy in the home insurance segment. The company has launched a campaign under which customers who have their home insurance linked to their mortgage and switch it to Línea Directa will be guaranteed a 40% improvement in the price of their current policy. Additionally, it will raffle off one year of free mortgage payments among all individuals who calculate the price of a home insurance policy with the company.

This initiative is part of the company’s new commercial offering in the home insurance sector. Last April, the company renewed its Home insurance range, introducing a new suite of policies that stands out for its customization options based on each customer profile, the breadth of its coverage, a range of policies that are easy to compare and understand, and a strong commitment to service quality.

With this campaign—set to run across television, radio, and digital media—the company aims to promote this offering, based on comprehensive insurance coverage and high service quality at the best price.

In this way, customers who currently hold home insurance with the financial institution that granted their mortgage and decide to switch to Línea Directa will be able to take out one of the company’s new home insurance policies with equivalent coverage at a price 40% lower than their current policy.

Broad coverage and service quality

The company’s new Home portfolio includes three types of insurance—Essential, Comprehensive, and Comprehensive Plus—with customization options tailored to each customer’s needs and different types of homes. It is designed for both homeowners (for primary residences, second homes, and rental properties) and tenants, as well as for apartments and single-family homes.

The Home insurance range offers extensive and comprehensive core coverages and includes differentiating guarantees compared to the market, particularly in legal assistance, home assistance—such as a handyman service and premium maintenance—and technology support. It also introduces new coverages addressing emerging risks and needs, such as fraud and digital identity theft, solar panels, electric vehicle chargers, and protection against illegal occupation of the property.

One year of free mortgage payments

As part of this campaign, Línea Directa will also hold a raffle among all individuals who request a home insurance quote, offering a single prize under which the company will pay the winner’s 12 monthly mortgage installments for one year, up to a net amount of €12,000 (personal income tax included), which will be covered by Línea Directa.

Individuals who obtain a quote via the app, website, or telephone will receive one entry into the draw, while those who take out a policy will receive two entries. The raffle will take place in January 2027, when the winner will be announced.

This promotion is complemented by other initiatives aimed at boosting customer acquisition and loyalty in the home segment, such as the “Car + Home Formula,” which allows customers to bundle their motor and home insurance policies, simplifying and streamlining insurance management while giving policyholders access to more advantageous pricing conditions.