Institutional Outreach
Linea Directa’s purpose is to bring insurance activity closer to provide opportunities to everyone, reducing inequalities. It is therefore working to create a more inclusive and sustainable society for new generations, with an eye not just to the present, but also the future.
For this reason, the company primarily work on a strategically relevant area for Línea Directa: the promotion of digitization in which data and technology help improve the insurance industry, who will be able to make better informed decisions.
To do so, we choose to collaborate with industry associations that share our vision and whose activity is aligned with our objectives. Additionally, we start to collaborate with public organizations to we started to collaborate with public entities for the definition of insurance for alternative means of transport, such as electric bicycles or electric scooters. However, these actions did not entail a cost for Línea Directa.
As associates and trustees of these organizations, we contributed €134,433.8 in Spain in 2024 to promote our vision of the future through their activities:
| Contributions & Other Spending | 2021 | 2022 | 2023 | 2024 |
| Lobbying, interest representation or similar | 0 | 0 | 0 | 0 |
| Local, regional or national political campaigns / organizations / candidates | 0 | 0 | 0 | 0 |
| Trade associations or tax-exempt groups (e.g., think tanks) | 114,712 € | 126,632 € | 136,122 € | 134,433,8 € |
| Other (e.g., spending related to ballot measures or referendums) | 0 | 0 | 0 | 0 |
| Total contributions and other spending | 114,712 € | 126,632 € | 136,122 € | 134,433,8 € |
Linea Directa makes an effort to be present in the local sector organizations in Spain. The largest contribution to these organizations in 2024 we made to UNESPA (€94,138.81). It also participates as a member of ICEA (Investigación Cooperativa entre Entidades Aseguradoras y Fondos de Pensiones), a Spanish non-profit association of insurance companies, with a contribution of €33,654.31.
During 2023, Línea Directa Aseguradora has joined the global financial sector initiative Principles for Sustainability in Insurance (PSI). These principles establish concrete actions for the management of environmental, social and governance (ESG) risks and opportunities. Its contribution to this entity in 2024 was €5,025.
In the next table we present the resume of the contributions for non profit organisations realized in 2024.
In the next table we present the resume of the contributions for non profit organisations realized in 2024
| Contributions for non profit organisations | Amount |
| Fundación Prodis | 1,300 |
| Fundación Adopta un abuelo | 2,675 |
| Fundación Integra | 10.000 |
| Cruz Roja | 1,360 |
| Fundación Más Humano | 6,500 |
| WWF Asociación para la defensa de la naturaleza | 500 |
| Fundación Khanimambo | 4,000 |
| Fundación Línea Directa | 552,460.68 |
| Fundación IESE | 30,000 |
| Fundación Randstad | 40,000 |
| Total contributions | 621,795.68 € |
These collaborations are in addition to our intellectual contributions to promote the transformation of the sector, which we provide directly through the research activities and road safety reports.
These institutional activities are always carried out with the utmost transparency, without interfering, conditioning or influencing political pluralism in Spain.
A must for sustainable collaboration
Línea Directa is associated with both UNESPA, the insurance sector organisation in Spain, and ICEA, an entity that collaborates with the insurance sector to provide information and data in order to understand the evolution of the sector from different perspectives and facilitate the training of its professionals.
Both associations are aligned with the global sustainability agenda, which is based on projects such as the United Nations Sustainable Development Goals, the Paris Agreements and the European Green Pact. In order to fulfil this purpose, ICEA and UNESPA started a collaboration for the elaboration of a series of sectoral statistics in the field of sustainability.
Línea Directa actively participates in the UNESPA Functional Sustainability Commission along with other insurers. In addition to assessing regulatory developments regarding sustainability, this commission coordinates the strategic positions in this area with the rest of Unespa's technical and functional commissions. It is also in charge of promoting the contents of the Social Insurance Report and promoting the dissemination of sustainable finances through Finresp. In this commission, the positions of each insurance entity are shared regarding sustainability and specifically, regarding climate change. As a result of the meetings held by the commission, a common position is defined regarding the different challenges of addressing climate change.
Misalignment in position in the face of climate change
In the event that the strategy on important aspects such as the SDGs or the Paris agreements of the organisations in which Línea Directa participates differs from the company's position, Línea Directa will encourage, through its participation in the various committees of these, alignment with its particular position. In the event that at the end of the year the positions remain far apart, Línea Directa will evaluate possible alternatives such as joining other similar associations whose strategy is aligned.
